The number one thing every Agent or business owner (for that matter) should focus on is “Lead Generation”!
Marketing & Prospecting is what will bring the leads in says Top Arizona Real Estate Agent Russell Shaw. If you are new to the business be prepared for at least a solid year of Lead Generating to see the fruits of your labor. Some marketing tips would include going back to the basics. Farming a neighborhood or community that is not already saturated with other Agents signs is a good start. Then for an added boost to your lead generation efforts, go door to door in that community with a well thought out, neighborhood specific marketing piece.
Learn while you earn is mode of operation. Don’t wait to learn everything you think you need to know. Get out there and get active!! Sales has been and always will be a numbers game.
