- iContact
- benchmark email
- Campaigner
- Pinpointe
- Constant Contact
- Mad Mimi
- Graphic Mail
- Vertical Response
- Mail Chimp
- Stream Send
Before you decide to blast your database here are some things to note. You have to be careful because if your email campaigns are considered spam, your efforts are going to harm your business. Plus, spam filters are becoming more sophisticated, so each email that comes in is measured against a rigid criteria used to determine if a message is spam or legitimate correspondence. You also have to make sure that your subject line is an attention getter and that you don’t lose your customer when they begin to read the message. These variables factor into whether your campaign is going to be a success or a failure.
Email Marketing Services: What to Look for:
Feature Set
Email marketing services that have large feature sets are going to give you more flexibility than those that don’t. The key here is that the features have to be useful. Too many features can also lead to features conflicting with other features and the overall product becoming harder to use.
Ease of Use
The service you choose needs to be easy enough for you to be able to start creating successful campaigns right away. If a company fails to deliver in this area, they’re going to lose customers as a result of this shortcoming.
Email Campaign Creation
Email marketing services are nothing without their email campaign creation options. Your ideal service should give you the option to create several different kinds of campaigns and even customize one if you want to.
Campaign Reporting
You need to know if your email campaign was a success. So you need some sort of statistical representation of this process. An email marketing services should have ample campaign reporting options.
Customer Support
Your ideal service must provide ample help and support options within the service and in other parts of their website.
