Engage before you try to sell someone on a Social Network but definitely sell!
The problem is people do not apply basic sales principals to social media because people think that sales is “bad”. But people who come and sell first alienate themselves, hence the bad rep. What’s the solution? You ask! The solution is ENGAGE before you sell! Developing the relationship becomes the context for the sale, so doing business is a natural next step. Doing business with you becomes an opportunity.So, how do you engage on Social Networks.? Come and be a listener first. What does that mean? Pay attention to what people are saying! Readblogs, books & ebooks for information! Act as a customer would! Participate in the conversation. Why? Because you need to find out what the problems are and how could you solve them?! Give them what they need, not what you are selling.
Get connected on the main social networks. Invite people to be friends then invite them off the platforms to places you have control over. Like webinars, your blogs, business pages and email opt-in forms.
I have to warn you though, studies are showing that it is very clear that the most effective social marketing tactics can be the most difficult. Blogger relations — the most effective tactic reported — is also the only tactic to break into the 70%-range in terms of marketers reporting it as “very” or “somewhat” difficult. Also the three most-effective tactics — blogging, SEO for social sites, and blogger relations — are known to require significant amounts of time and effort before results are shown.
Bottom line, hard work pays off but is it hard work to make friends online?? It depends on who you talk to. Check out my blogs when you have some time.
http://RealtyBlurb & http://DigitalRealEstateMarketing.com
Posted via email from Jesse Romero’s Blog
