Real Estate Niche Advice…
You've got to get creative about who is looking for a home. You've got to search for locally based people. Use tools like Twellow.com and find people that are local. You can search for anyone that lives in Scottsdale AZ! Or search anyone who has tweeted "moving to Scottsdale". Then engage these people! You can also use Bing.com/Social and search keywords like renting, leasing a house or furniture for sale. The people that are using these keywords in their social platforms are potential clients.
Think about what are your prospects saying, tweeting, or posting that would identify them as a potential customer? Check out Yahoo Answers.
Long story short. Get "Nichey". Stay hyperlocal and search for what your prospective clients might be saying. There you will find business.