Let's talk about the hyper local level. You can gain a lot of marketing traction with your product or service by branching out into your community. You just have to get out of the office!! By getting out and interviewing local business or having get togethers that promote someones business, product or service you will not only help the the person your interviewing but you'll be noticed by their sphere of influence as well.
In summary, one can gain great exposure by sharing and promoting locally, which can spread nationally. Then your local marketing efforts will converge with your national marketing endeavors.
Take a look at this video. Bixby Knolls TV was put together by a Real Estate group in Cali. They promote local businesses and share these vids w/ their large social network. What a great way to increase street cred for all!
